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One PDF for journalists: the brand story, the fact file, and notes on using the artwork.
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Press kit
Pauli Broccoli & Friends
Pauli Broccoli & Friends is a global character and entertainment brand bringing food, culture, music, stories and play to fans of all ages. Children and families are part of the audience, not its limit.
Pauli Broccoli, a little broccoli from the USA, explores with Sojourner, a big blue bird garden guide from Madagascar. She helps the friends discover new places, turning food and culture into music, stories and play that fans of every age can enjoy.
Fans are invited to sing, dance and eat the rainbow with friends who each come from a real place, and each bring a name, a story and a hello of their own. Created by Birgit Waites, M.S. The public site is www.paulibroccoli.com, with a growing catalogue of original songs and animated videos, games, picture books, classroom resources, collector stickers, and merchandise in development.
Fact file
Brand facts
- 71 friends Original fruit, vegetable and spice friends from around the world.
- Fans of all ages Children and families are part of the audience, not its limit. Parents, teachers and homeschool families are part of it too.
- www.paulibroccoli.com Songs and videos, books, games, printables, curriculum, stickers and expanding merchandise, and licensing.
- Merchandise Kiss-cut collector sticker sheets and individual character stickers are available in the official shop. Additional merchandise is in development as the brand grows beyond stickers. Paperback picture books are in the shop and on Amazon.
Founder
Birgit Waites, M.S.
Birgit Waites, M.S. is the Founder & CEO of Pauli Broccoli & Friends. As a mom of two, she set out to make healthy eating joyful and to open children’s eyes to the wider world, and created 71 fruit, vegetable and spice friends. The work grew into a global character and entertainment brand for fans of all ages.
She holds an M.S. in Natural Medicine and is a Board Certified Holistic Health Practitioner (AADP), with more than 20 years helping families understand food.
Character highlights
Li LycheeChina · Lychee
Piripi KiwiNew Zealand · Kiwifruit
Colin CabbageIreland · Cabbage
Gabriela GarlicEgypt · Garlic
Lena LemonArgentina · Lemon
Bambina BananaCosta Rica · Banana
Six friends, six places
Li LycheeChina · Lychee
Piripi KiwiNew Zealand · Kiwifruit
Colin CabbageIreland · Cabbage
Gabriela GarlicEgypt · Garlic
Lena LemonArgentina · Lemon
Bambina BananaCosta Rica · Banana
Sojourner, the blue bird garden guide from Madagascar, explores alongside Pauli. Chantico Chili Pepper is from Thailand. The full roster is 71 friends. Meet them all.
Picture books and activity books
A picture-book series, one friend and one country per book, including the titles below. Paperbacks are available through the official shop and Amazon. New digital editions are coming soon.
- Li Lychee, China
- Catalina Cacao, Ecuador
- Mate Mango, Australia
- Fernando Avocado, Mexico
- Akeem Ackee, Jamaica
- Lena Lemon, Argentina
- Chief Coconut, Nigeria
- Dumadi Durian, Indonesia
- Gino Tomato, Italy
- Karmous Fig, Algeria
- Hans Asparagus, Germany
- Bambina Banana, Costa Rica
- Gabriela Garlic, Egypt
- Piripi Kiwi, New Zealand
- Harry Hazelnut, Azerbaijan
- Zena Clove, Tanzania
Pauli Broccoli & Friends: Around the World, Search & Play. An 88-page full-colour hidden-object and activity book, with 8 finds in every scene, bonus puzzles and an answer key.
Pauli’s Global Passport is a printable travel workbook. The Global Garden Curriculum is a teacher guide with printables for nutrition, culture and geography. Free printables and Garden Club notes are on the site.
A growing catalogue
A growing catalogue of original songs and animated videos on YouTube @paulibroccoli (opens in a new tab). Dozens of songs across sing-alongs, friend features and Veggie Rave. Examples include Move Over Baby Shark!, One World, One Song, Green Is the New Cool and Pauli’s Adventure Song.
Games on the public site
Using the name and the characters
- All characters are original artwork owned by the brand.
- Press may request approved logos and character stills through the contact form.
- For commercial use or adaptations, ask through the licensing page. Licensing is by enquiry. There is no blanket license to the brand assets.
- Credit: Pauli Broccoli & Friends / Birgit Waites, M.S.
- Use the original transparent logo without alteration.
Contact the team
For press questions, use the contact form and choose Press & partnerships.
Contact usLicensing questions use the same form, or start on the licensing page.
Licensing · Pauli Broccoli & Friends
YouTube, Instagram, TikTok, Facebook and Pinterest are linked in the footer.