Characters & art
71 original fruit, vegetable and spice friends, each from a real place, each with a name, a story, a hello in their own language and a nutrition fact. Full original artwork library.
Character licensingLicensing & partnerships
A whole world of friends, ready to meet yours.
Pauli Broccoli & Friends is a children’s sing-along and learning brand by Birgit Waites, M.S., featuring 71 fruit and veggie friends from around the world. Songs, games, books and a curriculum, all built on one original character universe.
71original friends from around the world
10 + 1picture books and a hidden-object activity book
7animated sing-along songs
5free games, quizzes and story adventures
11 + 71collector sticker sheets and character stickers
The cast
71 friends. One world.
Every friend is on-model original artwork with a home, a language, a food and a story, so every product tells a story too.
Licensing categories
Where Pauli can go next
Music & video
Animated sing-along songs on YouTube, plus Veggie Rave: a new series of high-energy dance songs where each friend brings the instruments and sound of home.
Music · Streaming · BroadcastGames & in-flight
Sky Passport Adventures, an in-flight adventure in development, plus the 71-stamp Passport game, the Food Challenge, the Which-friend-are-you quiz and Memory Match.
Apps · Games · In-flightPublishing
A picture-book series, one friend and one country per book, the 88-page Search & Play hidden-object activity book, plus coloring pages and printables.
Books · Activity · ColoringEducation
The Global Garden Curriculum with teacher guide and printables, and Pauli’s Global Passport for classrooms and homeschool.
Schools · CurriculumConsumer products
Collector kiss-cut sticker sheets and individual character stickers today, with plush prototypes in development. Apparel, toys, bags and back-to-school are open categories.
Toys · Apparel · StationeryFood & healthy living
Created by Celebrity Nutritionist Birgit Waites, M.S. Pauli turns “try a new food” into an adventure, a natural fit for produce, grocery and kids’ food brands.
Food · Grocery · Health
Proof point: activity publishing
Search & Play, a world of hidden objects
An 88-page full-colour hidden-object and activity book: 8 hidden objects in every scene, bonus puzzles and an answer key, starring the 71 friends from around the world.
- Every scene is original, hand-checked book art
- Ready-made 15-second “seek and find” promo reels for social and retail
- A format that extends naturally to puzzles, sticker-scenes, apps and placemats
✈️ In development
Sky Passport Adventures
An in-flight adventure for young travellers: explore colourful places, find hidden clues, design a luggage label and fill a passport with stamps. Built to run offline, with no sign-in and no ads.
Private demo for travel and entertainment partners on request.
Request a private demo
Let’s talk
Bring Pauli to your brand
Tell us a little about your company and the category you have in mind. A style guide and character pack are available to qualified partners.
- Original, wholly owned character art
- Healthy-food mission parents trust
- Built for global, multilingual audiences