About Pauli Broccoli & Friends
Founded by Birgit Waites, M.S. — a global health expert, author, and children’s edutainment creator on a mission to make healthy food, culture, and curiosity unforgettable.
Pauli Broccoli & Friends is a global children’s edutainment brand where healthy food, culture, music, stories, and adventure come alive. Through books, music videos, curriculum, character adventures, and Pauli’s Global Passport, the brand helps children explore the world through nutrition, kindness, language, and cultural discovery.
Meet the Creator
Birgit Waites, M.S. is the founder and creator of Pauli Broccoli & Friends. As a naturopath, master herbalist, nutritionist, author, and lifelong global traveler, Birgit has spent more than 20 years helping families and communities understand the power of food, wellness, and natural health.
Her passion for children’s nutrition began early. Growing up in Germany, Birgit was introduced to the natural health field by her grandfather, who taught her about nutrition and herbalism when she was just four years old. Her life and work later took her across Africa, Asia, the United States, and beyond — giving her a deep appreciation for global cultures, traditional foods, and the way children learn through stories, music, and imagination.
When Birgit saw how many children were growing up surrounded by unhealthy food messages and limited global learning, she created Pauli Broccoli & Friends as a joyful alternative: a character-powered world that makes healthy living exciting, memorable, and fun.
Providing healthy, educational and inspirational alternatives
Built for a Bigger Purpose
Pauli Broccoli & Friends was created to support families, educators, and children around the world with positive, healthy, culturally rich content.
From storybooks and classroom modules to music videos, passports, and future animation, the brand is designed to grow into a global entertainment universe with a meaningful mission at its heart.